Science of Persuasion

This short video took me from not having an idea about these 6 topics and persuasion, and made me really understand all 6 and their significance. In regards to blogs, I feel that authority would have to be most crucial. I feel on any blog that discusses any knowledge or information must come from a credible author, or they would find another blog to read on the same topic. Nobody wants to read a blog on a topic the author is not fully informed about. I think bloggers often use most of these, but not likeness. Likeness in the video seemed to be more based on personal connections and wanting to be around those who make you feel good, and I don't see blogging relating to that all that much. I feel bloggers and writers in general need to use ethos, pathos, and logos for success. I feel anything persuasive is just a combination of all three, whether you realize you are using them or not. So I feel no matter what medium of writing you find yourself on, the building blocks of a successful persuasive piece stay the same.